Watershed: Building brands in the artisan economy.

Sheryl Kesey, Springfield Creamery, the makers of Nancy's Yogurt
"How our message is communicated is important to us and who the people are being that mouthpiece for our company is important to us. Lisa, Lota and their staff seem to pick up that messaging very quickly and I love the fact that when I have something written I get it back and the first draft they've nailed it. That's a beautiful thing for me."

Nancy's Yogurt
Springfield Creamery, the makers of Nancy's Yogurt and the pioneer in probiotics, located in Springfield, OR
Handcrafting The Message for An Artisan Product
Challenge: Small regional brand unwilling to compromise integrity, but wants to grow
Solution: Customize messages and selectively invite media into the Nancy's experience and creamery
Results: Sales doubled

Watershed is a strategic editorial services company specializing in food, beverage, and hospitality industries, based in Portland, Oregon. With deep expertise in sustainable foods, beverages and products, Watershed promotes national brands as well as regional companies with a strong appetite for growth. Watershed's special expertise is in helping place-based brands (such as farms, ranchers and wineries) take that big leap up to the national scene.

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