LAD Communications Blog

Posts Tagged ‘Portland Public Relations firm’

Nostrana Teaches Us About the Italian Fresh Olive Oil Tradition

Friday, December 19th, 2008

Katie and I hopped on a bus from downtown to Nostrana (very easy BTW, love the no. 15!) on Tuesday for a staff training at Nostrana about the 2008 fall harvest’s fresh olive oil.  Jeff Bergman from Seattle Bergman Culinary Concepts had arranged for 3 very special oils (Tenuta di Capezzana Olio Nuova, Frantoio Bechhina Olio Verde Olio Novello, and Frescobaldi Laudemio New Harvest) to be on the menu and for retail sale at the restaurant from Dec 16 - Dec 23rd.

Butter? Cough effect? Soft fruit? This is just the tip of the iceberg when it comes to learning about how to taste olive oils.  Here are some of the sound bites we think are worth passing along:

Italians have long celebrated the harvest of the oils but it is only in the past few years that Americans have had access to these because importers are now willing to spend the money to airfreight the oils.  

The oil must be 45 days or younger to be considered Novello (southern Italy) or Nuovo (northern Italy).  The phenolics in new oil have not yet settled so they are vibrant and the oil has more health benefits.

Twenty or so years ago a consortium of producers in Tuscany introduced new technology that has become industry standard for harvesting the fruit in a way that provides more purity of flavor.  Until this technology was introduced, a lot of the fruit that was turned into oil came from bruised olives that had been harvested by trucks which would pull up to trees, bang the trunks, and let the fruit fall to the ground.  Truly gravity flow technology.

But the number one thing we learned is WHY cooks or diners should be interested in these oils.  

It’s because they are basically “liquid salt.”  All assertive flavors in the oil (the artichoke, banana leaf, tea, straw, fresh cut grass, butter) disappear when combined with food.  We found the oils did an amazing job of brightening the flavors of the vegetables, fish and other ingredients in the dishes prepared by Cathy.

We found the beets in the salad tasted more “beety.” Everything was brightened and special, and sort of came to life in 3-D.  

So, even though the oils we tasted retail for about $ 40 a bottle, they are completely worth it.  And, if you don’t want to commit to a bottle, trying these incredible dishes is a great way to start to appreciate the intensity of these wonderful new oils.  To enjoy the oils in Nostrana’s special menu of three dishes, visit the restaurant from today through December 23rd.  The oils will also be available for retail at Nostrana while supply lasts.

LAD’s Top 10 Trends in 2008

Friday, November 7th, 2008

It’s that time of year again… time to share some of the trends we have spotted popping up here in Portland and across the country during 2008. Let us know if you have seen these around town and if you have any trends to add to the list!

1. Eggs for Dinner
When life gives you eggs… make a frittata.
The last few years have aimed a bright spotlight on eggs. From consumer designations like cage-free

Tabla Ravioli

Tabla Ravioli

and veg-a-fed, to the growing number of backyard coups in urban neighborhoods, eggs are seeing an elevated status as a protein source. Add to that the fact that they’re affordable, and it’s understandable why there’s a growing demand for these savory ova. Eggs have always been popular with home cooks, but we’re beginning to see an increase in egg-centric dishes on dinner menus, like the Tabla Ravioli with housemade pasta, chard, ricotta, poached egg and poppy seed butter at Tabla Mediterranean Bistro in Portland, Oregon. Can I get a cluck, cluck?

2. CSA – Community Supported (Whole) Animals
Most foodies have heard of the whole animal movement that is gaining popularity among chefs, but for most average folks the idea of buying a whole animal has been unfeasible simply because of the volume of product that comes from a whole animal. We’ve noticed that some intrepid carnivores have taken to forming small coalitions that work together to purchase a complete animal, with each individual or family taking home a quarter or an eighth of the meat.  Not only do you know where it’s coming from, but you might save some money.

Check out eatwild.com to find a local pasture-based farm near you!

3. Fresh Hop Beers
Fall has clearly descended upon us and in the Northwest beer scene that can mean only one thing: it’s time for fresh hop beers. This growing trend takes advantage of Oregon breweries’ close proximity to the abundant hop farms by utilizing fresh picked wet hops that impart earthy and herbal flavors not found in varieties brewed with traditional dried hops. In addition to being available at the recent fresh hop “tastivals” the Oregon Brewers Guild sponsored with Oregon Bounty, many of these once-a-year beers are still available on draft with a few breweries producing bottled versions.

We recommend trying Deschutes Brewery’s Hop Trip and Rogue Ales’ Independence Hop Ale to experience the variety of flavors fresh hops can produce.

4. Bicycle Lifestyle
Bike commuting is no longer just for the spandex crowd. In Portland alone, bike commuting has jumped 28% in the last year, with 8% of Portlanders citywide now using a bicycle as their main mode of transportation to get to and from work. As pedaling becomes more popular, new services and events hit the scene daily. Have you ever seen a coffee shop ON a bike? Check out Café Velo.

How about your neighbors moving furniture by bike? Not yet? Well keep an eye out. It’s coming to a city near you…

5. Chicken Liver Mousse
As a card carrying Unitarian and recovering Catholic, I have led a fairly sheltered life when it comes to chicken liver. It’s one of those culinary treasures I came to late in life. And thank God, which ever you choose, for my savory enlightenment! We’re seeing great versions of this on practically every one of our favorite Portland menus. From Clyde Common to Mother’s to Ten 01 and our current top of the liver list – 50 Plates which features an inspired concept. They take Manashevitz and turn it into a gelée which rests on top an egg cup of delicious chicken liver mousse. Oy, that’s good. ~ Lisa

6. Wine Beauty Products
Enjoy wine? Why not soak in it? We’ve noticed a growing trend towards wine based beauty products that boast healthier skin, hair, improvement of blood circulation and pure relaxation. They are calling this Vinotherapy, a treatment that originated in the Bordeaux region of France. This treatment has now made its

Caudalie's Crushed Cabernet Scrub

Caudalie's Crushed Cabernet Scrub

way to the US, where manufacturers, spas and consumers are starting to pick up on the craze.

If you want to join in on the Vinotherapy mania or if you’re a skeptic and just want to try this out for yourself, here are some of the products we found: Caudalie’s Crushed Cabernet Scrub, Napa Soap Company’s Shea Cuvee Body Butter, Victoria’s Essentials Burgundy Bath Soak and Desert Essence Organics Italian Red Grape Shampoo.

After you try these out let us know what you think!

7. Prix Fixe Menus
One lump sum, multiple dishes later - the prix fixe has made a come back. Given the unease of the economy, diners are finding ease by adopting the sum dining mentality. Some restaurants are new prix fixe fans, while others have been there from the start. Either way, seek out the set deals while they last! Tabla Mediterranean Bistro’s $24, 3-course dinner…that’s hard to beat.

8. Vintage Etched Cocktail Glassware
Like poodle sweaters, saddle shoes and mid-century modern couches, the 50s continues to inspire us. One home entertaining trend we’re noticing is a flash back to a time when martini glasses were 3 ounces and etched champagne coups did in fact remind you of your mum’s bosom. In fact, food stylists tell us that kitch glassware from local thrift shops and flea markets is always on the top of their shopping for props list.

9. Serious Foodie-Approved Vegetarian
Elevated. Thoughtful. Healthy. Gourmet. Meatless. Vegetarian cuisine has moved from phase to fad, and now gourmet veg-only hot spots are getting National recognition. What do we love the most? Leaving dinner pleasantly full and packed with the Vitas, without the fat. Nutshell, recently nominated “Best Vegetarian Restaurant” by Veg News, is a pioneer in the gourmet veg scene.

10. Upscale Yurts
Like camping, but not in the rain? Need a vacation, but don’t want to spend $200 for a hotel room? If these thoughts have crossed your mind, you’re not alone and there is a solution. One that more and more people are turning to – yurts. A modern adaptation of an ancient nomadic shelter from Central Asia, the yurt is a

Pacific Yurts

Pacific Yurts

circular structure with a wood lattice-like frame that’s covered in fabric. Yurts can range from rustic to regal, competing for traveler business with both campgrounds and high-end hotels. In fact, Oregon now has yurts for rent at more than a dozen state campgrounds – most located on the coast. The best part – besides oak floors, wall heat, furniture, beds, electricity, skylights – they cost $30 a night.

Like Kids Again in the Kitchen

Tuesday, August 19th, 2008
Spicy Chicken Salad

Spicy Chicken Salad

He doesn’t have his own Food Network show and his name isn’t on plates in Macy’s, but kids love to learn about food from this guy. Matthew Locricchio wears many hats – chef, teacher and award-winning author. He is the real deal. His cookbooks whisk kids away on a global adventure, connect them to cultures and build their confidence through pure and authentic recipes. With the success of his first international cookbook for kids, Locricchio is gearing up to release The 2nd International Cookbook for Kids in October 2008.

Shrimp with Feta Cheese and Tomatoes

Shrimp with Feta Cheese and Tomatoes

Locricchio’s first international cookbook for kids featured “the big four” of world cooking – China, France, Italy and Mexico. In 2005, it was the winner of several awards including the Disney Adventures Magazine Award for Best Hands-On Book and the Gourmand World Cookbook Award for the Best Cookbook for Children and Families in the USA. The 2nd International Cookbook for Kids maintains the same high standards and design of the first book but includes “the next big four” of world cooking – Brazil, Greece, India and Thailand.

Finished! Shrimp with Feta Cheese and Tomatoes

Finished! Shrimp with Feta Cheese and Tomatoes

We received one of Locricchio’s advanced cookbooks and took full advantage of the recipes. I chose to make the Spicy Chicken Salad (Thailand), the Shrimp with Feta Cheese and Tomatoes (Greece) and the Brazil Nut Cookies. These recipes are more advanced than the typical kids cookbooks I remember from my childhood and what I’ve seen in the bookstores today, but they are all easy to follow. This would be a great gift for the holidays for your child or grandchild and a great resource to teach kids about culture through food.

Lota chose to try out the Hearts of Palm salad (Brazil)…

It’s me Lota. Maybe I’m just a kid at heart, because I truly enjoyed reading each and every step of the simple-to-make Hearts of Palm Salad, but most importantly I LOVED eating it.

The aptly renamed "Kid-At-Hearts of Palm Salad"

This is a 10 minute recipe that may be designed for budding chefs that can still count their age on two hands, but it could just as easily be a last minute dish for entertaining people closer to middle age. So for my purposes, I’ve renamed this dish “The Kid-At-Hearts of Palm Salad.” The simplicity is surprising, because the complementary flavors in the salad are actually complex and the presentation is gorgeous.

This is officially my new summer potluck dish. It’s easy to prepare, beautiful, a little exotic and pleasing to palates of all ages. Try it and you’ll like it, I swear… cross my heart.

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