LAD Communications Blog

Posts Tagged ‘Pinot Noir’

Harvest at Penner-Ash Wine Cellars

Monday, October 13th, 2008

It was a blue sky and a perfect day for sorting fruit at Penner-Ash Wine Cellars in the Willamette Valley yesterday. The attraction for me is to personally connect with this year’s harvest, to smell the fruit, see the clusters, chat about random things and come home with sticky boots and a little more knowledge about the magic of how these ripe berries become a memorable elusive liquid.

The view from the Terrace which looks onto Ribbon Ridge and Mt. Hood

The view from the Terrace which looks onto Mt. Hood

I worked on the sorting line with Lynn and Ron and a few other friends who hand sorted several tons of Pinot Noir from Shea Vineyards.

Fresh from the vineyard

Fresh from the vineyard

The last time I did this I learned about second crop or fruit that needed to be pulled from the line because it was not as ripe as the main clusters and this time I noticed Lynn pick up one cluster and pull off a few berries. I asked why she had yanked only a couple berries and she showed me that they had a bit of botrytis or rot. Fortunately, we saw this only once or twice but it was a great opportunity to learn how to identify it and to see the real care that goes into this process.

I was impressed that her eagle eye could see such a subtle discoloration so quickly (fruit zips by fast and even though at some points we had up to six people on the line, it is still an intense momentum). I did occasionally feel like Lucy on the bon bon candy belt.

It was a great day indeed.

Lots of laughter, great tasting fruit (yes, it is mandatory to nibble on a few berries) and a good hearty lunch.

a slow moment on the sorting line

a slow moment on the sorting line

Pop Your ‘04 Pinot!

Thursday, October 2nd, 2008
'04 Piluso Pinot noir

2004 Piluso Pinot noir

The wine lovers at LAD have officially called it. ‘04 Oregon Pinot noirs are ripe and ready to be drunk. I write this after last night’s dinner went from seriously last minute, to seriously memorable. Here’s how it happened…

I’m drowning in tomatoes. In an effort to eat my mandatory daily ration I decided to cook up a quick tomato tapenade for fish last night. While it was bubbling away on the stove, I ransacked my house for a cheap red wine. Pepperwood Syrah… gone. Red Bicyclette… au revoir. By then I was fixated. Fresh tomato tapenade and no red wine is practically a sin, and one I’m not willing to pay the price for. I trudged down to the cellar, the whole while wondering if I could justify popping a bottle of one of my more prized wines on a Wednesday night, with no company. I’ve got a nice little trove of Oregon indie wines that I’ve collected over the last couple of years at the Portland Indie Wine Festival. Granted, they don’t last very long around my house, so I was quite surprised to discover a forgotten ‘04 Toluca Lane Pinot noir…

Here’s where it gets interesting. It was perfect. It had a little effervescence when I first uncorked it, but the nose was beautiful and it was perfectly balanced and full of flavor. It was Oregon elegance at its best, and 30 minutes later it surpassed my highest expectations. I could tell it was at its prime - 6 months or more and it might have been over the hill, but right now it was perfect!

I told my tale at the office today and learned that I’m not the only one who had this ‘04 experience. Last week Lisa popped a bottle of ‘04 Black Cap Pinot noir and knew she’d hit the jackpot. The nose had particularly interesting rose pedal character and the finesse was incredible. It was a stunning example of Jason Lett’s intuitive talent and must be similar to when a surfer catches the crest of a wave — it was a perfect arc of flavor.

Catching a wine in its prime is a sublime experience, and one you wish you could savor over and over again, but it’s that short window of perfection that makes the moment so coveted. After making this discovery, we understood what we had to do. As Oregon wine lovers, we feel it is our duty to ensure that people get the best experience possible. Take our word for it … drink your ‘04 Oregon Pinot noir, and DRINK IT NOW!

Olsen Family Vineyards Launches Viridian Wine Blog

Monday, June 23rd, 2008

LAD’s client, Olsen Family Vineyards has launched their blog!

From Jamie Olsen, president:

We are looking at this blog as a way to connect with people and let you know what we are up to. In case you are unfamiliar with us, we are a 5th generation family owned farm here in the Willamette Valley that began making and selling wine last year. The exciting news is we are growing quickly. In fact, we have so many activities and events going on we felt that a blog would be the perfect place to connect with people and give them a peek into what Olsen Family Vineyards is all about.

This summer is an especially busy time for us. We have hired a new winemaker, have released our first rosé, are attending and sponsoring events all over the country. Our Viridian Wine Van, in partnership with Cayce Kerr who is Fuzzy Zoeller’s caddy, can be seen around the country at several PGA events throughout the summer. So look for announcements and news about events, interviews with staff, tours of our Vineyard through the year, regular updates from Cayce on tour, tasting notes, and even recipes and videos of things like tastings with Viridian wines. We may even go a little crazy and hold a contest or two.

Yet the blog is something more to us. As a newer wine brand we look forward to connecting with people that care about the same things we do, including feedback, ideas and other input. So whether you are an old friend, or someone new, take a look at our blog blog.viridianwines.com.

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