It’s time to say a big thank you and congratulations to our soon-to-be former Director of Interactive, Lizzy Caston. We’re sad to see Lizzy leave LAD but thrilled that she has taken a leap of faith and decided to open her own communications practice. We know you will kick some good ole fashioned booty, Lizzy!

A big thanks to our go-to ear on the street, Mr. Mike Thelin who introduced us to Lizzy.

Mike Thelin engaged in conversation during a wine trip to Yakima.

We approached Lizzy with the idea of officially launching our new media or social networking group almost a year ago and have been super happy with the projects we’ve worked on together. In 2007, we decided it was time that our new media work was officially part of all our integrated PR programs and Lizzy did a fantastic job of helping us execute our strategic plans.

Tiki night with Lizzy (took the photo) and my new BFF in New Orleans, Todd Perely

Of course one of the toughest assignments Lizzy and I tackled together was Tales of the Cocktail, as you can see here I was forced to do lots of hands on research and there was definitely a social networking component throughout the conference.

As part of this transition, we are excited to announce our newest member of the New Media Group, Katie Burnett who has worked with us since January.

Katie has a degree from Lewis and Clark and has developed an expertise in building customized e-marketing programs for our clients. We will miss Lizzy’s leadership but do welcome Katie into this department and are excited to see what new ideas come to the table for LAD client partners.

Related links Todd Perely, painter, cat owner, home-absinthe brewer.

Mike works at Urban Works.

Lizzy’s website is coming soon!