LAD Communications Blog

Posts Tagged ‘Fancy Foods Show’

It’s Here: The Fancy Foods Show Presentation, Tips, Resources and Podcast

Wednesday, July 9th, 2008

Whew! It took a bit of work, but Lizzy and I have finally had a chance to format, polish and post the materials from the Fancy Foods Show presentation LAD participated in on June 30th, 2008 in New York City. The presentation, on narrowcasting, interactive PR and marketing and how to reach online media was a three part team with yours truly (Lisa Donoughe), Lizzy Caston, our resident interactive expert and James Curry, the Chief Editor of Epicurious.com.

Included below is the complete PowerPoint Presentation in 3 parts, a partial podcast of the presentation and a list of tips and resources. Just click on the More button below to get the whole shebang.

For those of you who were able to attend the presentation in person, thanks so much again for your enthusiasm, good questions and lively discussion. Lizzy said it, and I’ll say it again, you were one of the best audiences I’ve ever had the pleasure of presenting to.

And as always, please feel free to drop us a line here or leave a comment.

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LAD is Speaking at the Fancy Foods Show

Wednesday, June 25th, 2008
Sunday morning I’m hosting a panel at the Fancy Food Show in New York City with Lizzy Caston, an expert on interactive marketing and James Cury, the executive editor of epicurious.com Our talk, entitled Narrowcasting 101: The Fundamentals of Interactive Marketing will be available as a slide show overview and podcast from this blog as early as Monday morning.

So if you want to know how to increase your SEO, launch a blog, break through the editorial clutter at Epicurious.com, tune in on Monday for real solutions and great ideas in food marketing using the next generation’s tools.

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