Vermont’s Green Mountain Beverage Selects Portland-Based PR Firm
Watershed Communications Tapped to Brew Communications Strategies For America’s Leading Hard Cider Producer
Portland, OR September 30, 2010 – Watershed Communications, a national brand strategy and communications firm with deep expertise in natural foods, beverages, consumer products and the hospitality industry, recently added Vermont-based Green Mountain Beverage, makers of Woodchuck Cider, to its growing national client roster.
“Our focus is on building brands in today’s artisan economy,” says Lisa Donoughe, Watershed Communication’s founder and director. “The conversation in the food world today is about hand-crafted, authentic products with personality, and it can be difficult to strike the balance between growth and maintaining this artisan positioning. We’re excited to help Green Mountain Beverage and Woodchuck Cider tell their unique brand story and connect with their audience in an authentic way.”
Headquartered in Middlebury, Vermont, Woodchuck Cider was founded in 1991 and has won 16 IMPACT Hot Brands Awards for its superior cider brands. Woodchuck is independently owned and operated and is committed to handcrafting every batch of cider, starting with the finest apples from New England and beyond. The company’s portfolio has expanded to include five core cider varieties and four seasonal offerings. Woodchuck Amber remains the company’s flagship brand, produced from the original artisan recipe.
With offices in Portland, Oregon and New York City, Watershed is uniquely positioned to bring their expertise in artisanal brands – such as award-winning Nancy’s Yogurt – to their national media contacts. Watershed specializes in promoting both established national brands and growing regional businesses, with an expertise in helping place-based brands take that big leap to the national scene. Green Mountain Beverage joins the Oregon Brewers Guild, Montinore Estate, Smith Teamaker, Organic Prairie, Shepherd’s Grain and others in the agency’s dynamic food and beverage portfolio.
For more information, please visit www.watershedcom.com
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