Lisa Donoughe, Principal
As founder and president of LAD communications, Ms. Donoughe brings 21 years of public relations and marketing experience to her clients. Prior to starting her own agency, Ms. Donoughe held various agency and corporate positions in New York City. Most recently, she served as Vice President of Kratz & Company where she ran the food and beverage group. As employee number six, she helped grow Kratz into a company of 200 employees with offices in San Francisco, Chicago, Los Angeles and New York.
After 12 years of working in international marketing communications in New York City, Donoughe decided to move to Oregon for a better quality of life. Donoughe now splits her time between New York and Portland, Oregon, connecting clients with the best of both worlds.
Lisa specializes in helping entrepreneurs shape and tell their stories. In her diverse international career, she has developed campaigns to launch brands, grow businesses and organizations, and promote leaders in a way that drives growth and brand longevity. With all of her media relations campaigns, the goal is to develop strategic, creative original campaigns that deliver maximum return on investment.
Donoughe believes that the key to a successful PR campaign is to make it a valid process. "I provide a service to journalists, giving story ideas based in editorial reality, not self-promotion."
For national chains and public companies such as Boston Market and Il Fornaio, Lisa has conceived of and executed cause-related and media relations programs. She has a strong consumer technology background, representing Citysearch.com in New York City and doing on-line marketing for StoliCentral.com.
In addition to her agency experience, she has held the corporate position of Manager of Public Relations for Pernod Ricard, Europe's largest wine and spirits company.
Lisa Donoughe
Founder of the Portland Indie Wine Festival
Telling Oregon's Craft Winemaking Story
» Watch this video.
Ms. Donoughe graduated with honors from Barnard College, Columbia University, where she studied cultural anthropology with a specialization in contemporary American media and its role within our culture. Ms. Donoughe has been a contributor to Town & Country Magazine, and is a frequent speaker. Recent talks include New Generation Marketing at the 2007 International Association of Culinary Professionals and Narrowcasting 101 at the New York Fancy Food Show.
Professional affiliations include PRSA, Portland Culinary Alliance, International Association of Culinary Professionals, and a position on the board of The Young at Art Committee of The Portland Art Museum. She is the founder of the Award Winning Portland Indie Wine Festival, an annual event conceived to showcase Oregon's top artisan winemakers and create an educational opportunity for those interested in terroir and natural winemaking.
