LAD Communications Blog

Archive for the ‘Back Story’ Category

Tabla Team Cans 200 Pounds of Tomatoes

Monday, September 29th, 2008

Northeast 28th was full of the sweet aroma of tomatoes today as 200 pounds of organic heirloom tomatoes from Red Truck Farm on Sauvie Island got washed, milled, cooked, seasoned and canned by the kitchen at Tabla Mediterranean Bistro.

These cooks crave a closer connection to the season and now guests will be able to enjoy house-preserved fresh tomatoes in dishes well into the rainy winter season.

Gorgeous raw product from Red Truck Farm.

Gorgeous raw product from Red Truck Farm.

The dirtiest part of the job involved squishing tomatoes in this old-fashioned food mill that Anthony has had in his family forever!

Umm, Umm Good, Campbell's Eat Your Heart Out!

Umm, Umm Good

It was off to the stove top for heat and reduction…

Steaming boiling reduction into Red Sauce

Steaming boiling reduction

Anthony was one of the go-to cooks who got really into the preserving part of the festivities

Anthony was one of the go-to cooks who got really into the preserving part of the festivities

We can’t wait to try a fantastic inventive dish with one of these wonderful tastes of summer.

Celiacs Rejoice

Wednesday, August 27th, 2008

When I was in high school one of my friends discovered she had celiac, an autoimmune intestinal disorder aggravated by eating gluten. After being diagnosed, she changed her diet and was able to manage her symptoms, but on the downside she was unable to have traditional gluten filled foods like bread, pasta, and brownies.

More and more Americans are being diagnosed with the disease. In a recent story, USA Today reported that there are currently 110,000 diagnosed cases of celiac disease in the U.S., up from 40,000 cased in 2003. (You can see the complete article here.)

Because traditional beers are made using malt and barley, beer has long been considered one of the main no-nos of a gluten free diet.

Well, Deschutes Brewery is planning to change that. The brewery has plans to release a new Gluten Free Golden Ale. Using sorghum, brown rice, and roasted chestnuts instead of malted barley or wheat as the sources of extract to avoid gluten, the brewers were able to create a flavor very similar to the crystal malt used in many of their other signature beers.

Although the brewery has produced a small batch of low gluten beer before, the Deschutes brewers were so fastidious in brewing the Gluten Free that they not only double cleaned the brewing equipment, but also grew the yeast culture used to ferment the beer from a single cell using only sorghum as its nutritional source.

Oregon’s celiacs can check out this new hand-crafted brew on draft at the Deschutes Brewery and Public Houses in Bend and Portland at the end of the month. You can check out the complete pub menu here.

Mmmmm, beer.

Mmmmm, beer.

Like Kids Again in the Kitchen

Tuesday, August 19th, 2008
Spicy Chicken Salad

Spicy Chicken Salad

He doesn’t have his own Food Network show and his name isn’t on plates in Macy’s, but kids love to learn about food from this guy. Matthew Locricchio wears many hats – chef, teacher and award-winning author. He is the real deal. His cookbooks whisk kids away on a global adventure, connect them to cultures and build their confidence through pure and authentic recipes. With the success of his first international cookbook for kids, Locricchio is gearing up to release The 2nd International Cookbook for Kids in October 2008.

Shrimp with Feta Cheese and Tomatoes

Shrimp with Feta Cheese and Tomatoes

Locricchio’s first international cookbook for kids featured “the big four” of world cooking – China, France, Italy and Mexico. In 2005, it was the winner of several awards including the Disney Adventures Magazine Award for Best Hands-On Book and the Gourmand World Cookbook Award for the Best Cookbook for Children and Families in the USA. The 2nd International Cookbook for Kids maintains the same high standards and design of the first book but includes “the next big four” of world cooking – Brazil, Greece, India and Thailand.

Finished! Shrimp with Feta Cheese and Tomatoes

Finished! Shrimp with Feta Cheese and Tomatoes

We received one of Locricchio’s advanced cookbooks and took full advantage of the recipes. I chose to make the Spicy Chicken Salad (Thailand), the Shrimp with Feta Cheese and Tomatoes (Greece) and the Brazil Nut Cookies. These recipes are more advanced than the typical kids cookbooks I remember from my childhood and what I’ve seen in the bookstores today, but they are all easy to follow. This would be a great gift for the holidays for your child or grandchild and a great resource to teach kids about culture through food.

Lota chose to try out the Hearts of Palm salad (Brazil)…

It’s me Lota. Maybe I’m just a kid at heart, because I truly enjoyed reading each and every step of the simple-to-make Hearts of Palm Salad, but most importantly I LOVED eating it.

The aptly renamed "Kid-At-Hearts of Palm Salad"

This is a 10 minute recipe that may be designed for budding chefs that can still count their age on two hands, but it could just as easily be a last minute dish for entertaining people closer to middle age. So for my purposes, I’ve renamed this dish “The Kid-At-Hearts of Palm Salad.” The simplicity is surprising, because the complementary flavors in the salad are actually complex and the presentation is gorgeous.

This is officially my new summer potluck dish. It’s easy to prepare, beautiful, a little exotic and pleasing to palates of all ages. Try it and you’ll like it, I swear… cross my heart.

Those are my Eggs!

Friday, July 11th, 2008

That’s what a woman said to me last night as she passed my table at Lincoln Restaurant which opens today.

David and Jenn had invited their industry posse to attend a friends and family preview and since we’re handling the PR it was mandatory that we jump in and eat and drink our hearts out (nice perk, right?) at the new, hip restaurant on Williams and Failing.

Congrats guys! The honest, simple food, classic yet inspired cocktails and gorgeous space is going to be instantly popular (at least that’s my two cents).

The dish that jumped out to Julian and me was the baked hen eggs with cream, toasted bread crumbs and green olives. Simple, comforting, inspired, well-balanced — it’s a great icon for Lincoln itself.

It was also so fun that the grower from Dancing Roots felt compelled to shout out “Those are my eggs!” as she walked past our table. She immediately volunteered that she raises 5 kinds of birds and that those gorgeous deep orange yolks come from very happy chickens.

You gotta love a Portland moment that so quintessentially combines the farming intimacy with the city’s signature chic urban pioneers who so adroitly transform garage-like spaces into dining destinations.

Thanks David and Jenn for bringing another fantastic place to my neighborhood!

It’s Here: The Fancy Foods Show Presentation, Tips, Resources and Podcast

Wednesday, July 9th, 2008

Whew! It took a bit of work, but Lizzy and I have finally had a chance to format, polish and post the materials from the Fancy Foods Show presentation LAD participated in on June 30th, 2008 in New York City. The presentation, on narrowcasting, interactive PR and marketing and how to reach online media was a three part team with yours truly (Lisa Donoughe), Lizzy Caston, our resident interactive expert and James Curry, the Chief Editor of Epicurious.com.

Included below is the complete PowerPoint Presentation in 3 parts, a partial podcast of the presentation and a list of tips and resources. Just click on the More button below to get the whole shebang.

For those of you who were able to attend the presentation in person, thanks so much again for your enthusiasm, good questions and lively discussion. Lizzy said it, and I’ll say it again, you were one of the best audiences I’ve ever had the pleasure of presenting to.

And as always, please feel free to drop us a line here or leave a comment.

(more…)

LAD is Speaking at the Fancy Foods Show

Wednesday, June 25th, 2008
Sunday morning I’m hosting a panel at the Fancy Food Show in New York City with Lizzy Caston, an expert on interactive marketing and James Cury, the executive editor of epicurious.com Our talk, entitled Narrowcasting 101: The Fundamentals of Interactive Marketing will be available as a slide show overview and podcast from this blog as early as Monday morning.

So if you want to know how to increase your SEO, launch a blog, break through the editorial clutter at Epicurious.com, tune in on Monday for real solutions and great ideas in food marketing using the next generation’s tools.

Welcome to the LAD Blog!

Monday, June 16th, 2008

The LAD team (and Mike Thelin from the Portland Indie Wine Festival) enjoying a day in the vineyards

How fun!

LAD has launched blogs for clients, talked about blogging in front of key industry groups and now we are joining the party.

For LAD this has meaning because it allows us to share all the cool things we have the privilege of working on in a more real time situation.

In fact, one of our most exciting projects, the development of the identity and positioning of Lucier Restaurant is just now beginning to become part of the Portland dialogue and we are so excited about our work and contribution to this seminal project.

When LAD was first invited to talk to Chris and Tyanne Dussin, the owners of Lucier, about the project all we knew was that we had worked with this couple before when we launched Penner-Ash wine Cellars ( Link to Penner-Ash website) . LAD believed Lucier would be as equally exciting. We were right.

Our concept in developing the name or identity for Lucier was to project a French sensibility while connecting directly to Oregon. When Lisa was going through the concept development process, she came across an interesting character in Oregon’s history – Ettienne Luicer, the founder of Oregon’s first farmring colony. Bingo! His melodic French name and his pioneering efforts in agriculture were perfect. It struck LAD that Lucier would potentially become a wonderful icon for the quality and excitement found at this new restaurant.

As with all new ventures, the jury is out. Only the market will decide the relevancy of Lucier. And so the same holds true with LAD’s new blog.

We hope you enjoy reading about our thoughts, adventures, observations and stories and that they help you stop and appreciate what is beautifully presented in front of you as a delicious dish or perhaps a chilled cocktail. It takes a lot of commitment to share great taste and we aspire to those moments. Please feel free to stay in touch and contact us if you wish. We’d love for you to join the conversation.

May you dance like no one’s watching. May you sing like no one’s listening. And may you live as if each day is your last.

Cheers,

Lisa Donoughe and the LAD communications team