New LOCAL Product Watch – Viso

At LAD we are always looking for new companies to support, especially local brands with a great story and an exceptional product. Viso is one of them. What is it? Think red bull meets vitamin water infused with EmergenC. Viso is a new healthful drink that gives consumers that extra kick in their step the natural way. The blue bottle (darkened to protect the electrolytes, natural flavors and vitamins from prolonged light exposure) comes in a eight different flavors, all packed with 100% of the daily allowance of 12 vitamins and 2 minerals – the website has a ‘periodic table of Viso’ feature, detailing all ingredients. Four are sugar-free and four have 300 milligrams of caffeine (that’s about 3 cups of coffee). I love Strawkey – light and fruity, NOT syrupy or artificial-tasting. I also owe a thank you to Will Energy for getting me through a long, icy drive back from Seattle on Sunday night (w/o the sugar high)!

The best part, is the team behind the brand. A friend of mine told me that they called the number listed on the website and the Founder and President, Alex IIica picked up. They proceeded to have a friendly conversation about the product and Portland, and he’s been an avid supporter since. Got to love that transparency! Just from the website you get great a sense that the Portland-based Viso Beverage Co. crew are having a great time making their product (they started production in Alex’s kitchen in 2000) and are dedicated to creating loyal brand supporters. www.drinkviso.com

Hey Viso, do you have any PR?