If it ain’t broke, don’t fix it.
Friday, September 2nd, 2011A tea party revolt is happening across the pond this week in England and the subject is not taxes or the debt crisis. In fact, it’s a tea party revolt in the most literal sense: Twinings relaunched its classic Earl Grey tea as a new brand, The Earl Grey, and a chorus of sippers are not happy about it
The distinctive flavor of Earl Grey comes from bergamot oil. Bergamot is a kind of orange, and Twinings recently jazzed up the 180-year-old recipe with some extra citrus flavor.
According to Britain’s Daily Mail, comments on the company’s website describe the new tea as foul-tasting dishwater and say it tastes like lemon cleaning product. There’s even a campaign on Facebook urging Twinings to bring back the original Earl Grey.
The whole situation calls to mind the famous phrase, “if it ain’t broke, don’t fix it.”
Twinings certainly isn’t the first company to alter a tried and true recipe to less than favorable results. Remember New Coke?
While Twinings figures it out, I think I will stick to my new favorite Earl Grey tea blend: Lord Bergamot from Steven Smith Teamaker; fragrant Ceylon Dimbulla and Uva are artfully combined with select teas from India’s Assam valley, then scented with the flavor of bergamot from the realm of Reggio Calabria, Italy. In a word: gorgeous.











