Watershed’s recipe for getting a small, Portland neighborhood restaurant into the New York Times.

Ingredients:

1 passionate sommelier

5 curious local wine writers enjoy a natural wine tasting at Tabla

1 great local story.  Natural wine positioning in motion.

2 PR pros with well connected, strong freelance writer friends

1 fantastic August evening hanging out with Hannah Wallace as she researched her way through Portland, Ore.

The result speaks for itself.

We know that there are tons of small neighborhood businesses that are as passionate about wine and food as Michael.  We’d love to share our ingredients to success with you.

Congrats Michael, Tabla and Hannah!

Click here to read the piece, and if you haven’t already, check out Michael’s natural wine list at Tabla.

Downtown Marketing Initiative’s new ad campaign was mentioned in Sunday’s New York Times!

Visit http://www.downtownportland.org/ to view all of Downtown Marketing Initiative’s creative ad spots.