How fun!
LAD has launched blogs for clients, talked about blogging in front of key industry groups and now we are joining the party.
For LAD this has meaning because it allows us to share all the cool things we have the privilege of working on in a more real time situation.
In fact, one of our most exciting projects, the development of the identity and positioning of Lucier Restaurant is just now beginning to become part of the Portland dialogue and we are so excited about our work and contribution to this seminal project.
When LAD was first invited to talk to Chris and Tyanne Dussin, the owners of Lucier, about the project all we knew was that we had worked with this couple before when we launched Penner-Ash wine Cellars ( Link to Penner-Ash website) . LAD believed Lucier would be as equally exciting. We were right.
Our concept in developing the name or identity for Lucier was to project a French sensibility while connecting directly to Oregon. When Lisa was going through the concept development process, she came across an interesting character in Oregon’s history – Ettienne Luicer, the founder of Oregon’s first farmring colony. Bingo! His melodic French name and his pioneering efforts in agriculture were perfect. It struck LAD that Lucier would potentially become a wonderful icon for the quality and excitement found at this new restaurant.
As with all new ventures, the jury is out. Only the market will decide the relevancy of Lucier. And so the same holds true with LAD’s new blog.
We hope you enjoy reading about our thoughts, adventures, observations and stories and that they help you stop and appreciate what is beautifully presented in front of you as a delicious dish or perhaps a chilled cocktail. It takes a lot of commitment to share great taste and we aspire to those moments. Please feel free to stay in touch and contact us if you wish. We’d love for you to join the conversation.
May you dance like no one’s watching. May you sing like no one’s listening. And may you live as if each day is your last.
Cheers,
Lisa Donoughe and the LAD communications team
