It’s Tea Time

Tea maker Steve Smith started Portland’s first natural food store in 1971.  He is the ultimate thirsty serial entrepreneur.  A man who is fueled by creating rather than sitting on his laurels.  His next venture was Stash tea, and then he started that little tea brand, Tazo (with the help of an elite group of branding folks including Steve Sandstrom).  Now, it’s on to the next tea venture and we’re honored to chosen as the PR partner.

Our work building the business and creating positive images for other Oregon pioneers — Dick Erath, Cory Schreiber, Nancy Hamren from Nancy’s Yogurt, Gary Fish from Deschutes, Cathy Whims, always stands out to us as particularly exciting.  The invitation to partner with an innovator who’s got such deep roots here but whose vision goes so far beyond the local market allows us to tell a national story and continue to shine a light on the value system and creativity that is bubbling in Oregon.

Stay posted for more information and the official launch.  We’ll preview the tea line at the Fancy Food Show in NYC in June and start peppering media with information and story ideas as the project and brand become further defined.

Start boiling the water, it’s tea time.